Marketing on the internet Essay Example | Topics and Well Written Essays - 1500 words

Marketing on the internet - Essay Example Amazon.com hit off as an online bookstore. However they soon diversified their portfolio and ventured into selling DVDS, CDs, and MP3 downloads software’s, games, electronics, food, toys, furniture and apparel. They started spreading out from United States and established bases in Canada, the United Kingdom, Germany, France, Japan and China. Amazon’s target audience: Amazon has segmented its target market on the basis of various variables. Their target market is segmented on the basis of demographic, geographic, and psychographic variables. Demographically talking, Amazon attracts customers who have constant access to the internet. In a recent survey conducted by Cyber Atlas, 55% men and 49% women amongst the internet using population admitted that Amazon.com is their favourite site for shopping. (CyberAtlas ; 2001)Geographically speaking, Amazon.com is most widely used in the United States and everywhere else in the world where there is Internet access. At the moment 2 9 million people in 160 countries are using the site. Amazon provides its customers with an engaging and a satisfying experience on their site. This ensures that the customers return to their site. It works on building customer loyalty by enabling features like personal customization of the web page for each of its customers. Amazon’s business strategies: Amazon built its competitive edge on three core strategies. These were: 1. Cost Leadership 2. Customer differentiation 3. Focus Under its cost leadership strategy Amazon has stood out by offering rock-bottom prices. It provides good quality products at low prices. Its prices can’t be matched by its competitors. This makes it an obvious choice for customers. Under the second strategy, Amazon offers current and prospective customers differentiation via convenience. It is one of the largest e-stores at the moment. Its product assortment is huge. It capitalizes on its huge product assortment, fast and efficient delivery a nd efficient services. It has focused on 4 primary areas for its focus strategy. These include the 1. Product focus. 2. Customer focus 3. Technology focus 4. Distribution focus As mentioned before, Amazon has a huge product assortment. Its product assortment has always attracted customers. Technology has always been central to Amazon’s business. It is an e-commerce business, a virtual market place, where every transaction is done online. Amazon’s E-marketing Strategy: Goal and Objectives: In 2008 Amazon’s vision was defined and re-phrased to mark complete focus on customer experience. It said â€Å"relently focus on customer experience by offering our customers low prices, convenience and a wide selection of merchandise.† The vision was to offer the Earth’s biggest consortium of products and to be the most customer centric company. This was Amazon’s core marketing message and it communicated its online value proposition both onsite and offsi te. (Chaffey) Amazon ensured that it offered lowest prices for most of the popular products that it was offering. However it also included less popular products that commanded high prices in the market. As a result it was able to squeeze margins for itself. Amazon’s primary objective was to be customer friendly and offer convenience to its customer. This was why it started offering free-shipping services soon. Another core objective at Amazon has been the fulfillment of promises and ensuring that customers are well-communicated and well-informed. Amazon did

Research Findings, Statistical Analysis and interpretation for Essay

Research Findings, Statistical Analysis and interpretation for Etisalat Telecom Corporation - Essay Example The developed or developing world countries are the major victims affected by the dynamics of the demographic splits. The main concerns relating to the identification of the developing and developed countries gets connected from the populace records (Lovie, 2005). The median age, raises the majority of populace in developed countries, whereas median age falls in developing countries therefore affecting the demographic splits of financial busting by a great percentage. Therefore, the median age in developed and developing countries need analyzation with great concern to the dynamics that they create in business financial status particularly the effects of demographic splits that they establish from their populace. Companies must come up with new product portfolios to meet the need of these new growing demographic needs established by the median age both in developed and developing world countries. The new products will establish new markets that meet the customers’ tastes and p references in the demographic splits. Identification of the new products concerns the median age in the developing and developed world countries. Additionally, companies must develop new methods of marketing messages and the method of packaging. The packaging of Old consumers should be one that is easier to open compared to the packaging of new consumers. Eventually, quick reactions to these changes in the demographics can bring significant growths in different companies that create greater opportunities for expansion and profit development (Lovie, 2005). Independent T-Test Independent T-test using SPSS compares the relation between two groups connected in any way but are on the same progressive, dependant variable. Independent t-test has two variables, the dependent variable and independent variable, manipulated in different ways to come up with variables that determine the independent t-test. Besides, ones data must meet certain assumptions to come up with comprehensive independen t t-test results. The assumptions establish valid t-test results using your data. According to Lovie, using an independent t-test, one of the major processes involves checking analyzed data if it actually uses an independent t-test. The main reason for checking is to be sure and appropriate that the independent t-test data passes the required six assumptions required an independent t-test to give valid and reliable results. The six assumptions determine the validity of independent t-test results by adding a little more time to the analysis. It requires checking and using keys in SPSS while performing the analysis as well establishing more ideas and thoughts about your data. When analyzing the data some of these assumptions are violated despite the fact all the six assumptions are valid and used in when analyzing data of the independent t-test. This is mostly common when working with data that is real rather than data found in the textbooks. Using the real world data, allows for the use of data that often shows you how to handle out an independent t-test when everything concerning the anayzation of the data goes in a professional way. In contrast, when the data fails to meet all the assumptions there is still a solution to overcome all this. The six assumptions that are considered in the independent t

Research Project: Is Frozen and Inspiring Film?

Research Project: Is Frozen and Inspiring Film? Introduction In a kingdom called Arendelle, there lived two princesses, named Elsa and Anna. Elsa is eldest sister and she has magical powers which are a kinetic energy that is able to control cold weather and produce ice through the palms of her hand. One night while Elsa is playing with her little sister Anna, Elsa accidentally hurt Anna with her ice powers. This incident had shocked the King and Queen because Elsa’s power is too strong for her to even control it so the King and Queen went out into the night in search for some help from the trolls to heal Anna. The leader of the trolls said that in order to heal her, they must make Anna forget about the whole incident. The King and Queen have decided to isolate Elsa from Anna until Elsa has learned to control her powers because they are afraid that Elsa might accidentally hurt Anna again. This isolation has caused the relationship between Anna and her sister Elsa to have a rift between them and more unfortunately their parents, the King and Queen have passed away in an incident at sea during a storm when the sisters were in their teenage years. As the story progresses, Elsa has finally come of age to become the Queen of the kingdom of Arendelle. The kingdom prepared a coronation for Elsa as a Queen and one of the guess is Duke of Weselton who seek exploit Arendell for profit. This coronation is a golden chance for Anna to go out, meet new people and see her sister Elsa again since they have been isolated since childhood. Anna got excited so she went out of the castle to explore her surroundings but she accidently met a handsome young Prince named Han of the Southern Isles and they both developed a mutual attraction. The coronation for Queen Elsa goes smoothly until the reception time when Anna told Elsa that Prince Han had proposed to her and unbelievably Anna had accept the marriage but her sister Elsa refuses to grant her blessing and also had forbid their sudden marriage. The sister Elsa and Anna started to argue, culminating in the exposure of Elsa’s icy power because of Elsa’s emotion outburst. This has c ause Elsa accidentally unleashing a winter in Arendelle kingdom and Elsa flees the castle. After that, Elsa went to the mountain to build a ice palace with the help of her icy power and unknowingly bring a snowman to life, name Olaf which is Anna and Elsa that have a snowman in childhood. Anna is very determine to bring back her elder sister Elsa to end the winter in Arendelle and mend the sister relationship between them. So in order to bring back Elsa, Anna has to go up to the snowy mountain to search for Elsa. In the meantime of searching, Anna meets a selling ice man called Kristoff and his reindeer and successfully convinces him to guide her up to the top of the mountain where Elsa’s icy palace should be. This have them two developed their love relationship more deeply. On the way to Elsa’s palace, they both encounter the real life cute little snowman Olaf who leads them to where Elsa exactly stays at. After a journey of calming up the mountain, they finally find Elsa’s icy palace and the sister is very happy that they can reunite again. So Anna asking Elsa to return with her back in Arendelle but Elsa think that she might hurt Anna again so she rejected Anna but again Anna keep insist that Elsa return. This had make Elsa become anxious and a ccidentally lash out her ice power on Anna heart and this making Elsa more horrified then she created a giant snow creature to drive Anna away from her together with Kristoff and Olaf. After that, Kristoff noticed that Anna’s hair is slowly turning white and he deduced that’s something bad is going on. So Kristoff decided to take Anna to his adoptive family which is trolls to seek for help. In the way of Kristoff†s family surprising Anna is very special through singing, dancing and warm welcoming because is the first girl Kristoff bring and those trolls though that Anna is Kristoff girlfriend. Trolls say that Anna’s heart is frozen by Elsa and the only cure is the kisses from her one true love if not Anna will be frozen forever. Anna though that her one true love is Han so Krisstoff bring Anna back to the Arendelle kingdom where Han is. Meanwhile Han was with Duke’s man in search for Anna but have meet Elsa icy palace and having a fight with Elsa. Unfortunately, Elsa got knocked unconsciously and imprisoned in Arendelle by Han and the Duke’s man. In the prison, Han asking Elsa to undo the winter in Arendelle but Elsa say tha t she doesn’t know how to undo the winter. When Anna reach the kingdom and reunited with Han back and Anna begged Han for him to kiss her so that she can live but cruelly Han rejected Anna and saying that he marry Anna is only for the purpose of getting control the Arendelle’s throne and leaving Anna alone in a room. After Han leave the room, Olaf come to save Anna telling her that Kristoff love her so much and bring her to Kristoff, now knowing that Anna one true love is not Han but is Kristoff. Finally, Elsa successfully escaped from the prison with the help of her own ice power. On the way Elsa runs out, she meets Han that saying Anna die because of her. This had make Elsa’s in despair as a result the storm suddenly ceases because of Elsa mood that she can control the weather. Anna and Olaf were having a hard time to find Kristoff in a blizzard and because of Elsa making the storm suddenly ceases had make Anna meets Elsa and Han in the blizzard near the kingdom and seeing that Hans was going to kill Elsa and Anna throws herself between the two just as she freezes solid, blocking Hans’ attack. As Elsa grieved for her sister, Anna begins to melt from the freeze, because of Anna make sacrifice herself to save her sister, this have shown the true love. Lastly, Elsa realize love is the only key to control her powers, so she undo back the winter in the Arendelle kingdom and helps Olaf survive in summer using her powers. Hans is send back to Southern Isles to face punishment for his crimes against the royal family of Adrenlle, while Elsa cuts off trade with Weselton. Anna and Kristoff share a kiss, and the two sisters reconcile. Frozen is a global drama who suitable for all ages. Successfully scored millions of dollars in an opening which make a highest thanksgiving debut of all time. The target audiences of Frozen are mostly college students. Frozen is a popular movie film around the world that makes the tickets sales goes up until 18 millions of US dollars. Not only the Frozen story is popular, the themes song of Frozen ‘let it go’ is also popular, for an example the viewer in YouTube reaches millions of views. The themes song and the unique story by Disney attracted many people because this is the first time Disney shows a story of true love between sister instead of the true love between princes and charming prince. Literature review In this research, selective perception has been used as our supportive theory to our topic: Do college student find the movie Frozen as inspiring. Inspiration is a sense which full of infectious and heuristic. According to Media/Impact, an introduction to mass media by Shirley Biagi, mass media not only reflect and affect politics, society and culture but also provides the audiences information and entertainment to fulfill their needs. Selective perception can be define as a concept that every people will processes informations and messages individually. When an information or messages was sent through media, different person will base on their background, own interest and the level of education to receive and react to the information and messages. For example, a college student like to watch comedy, animation and adventure this three genres of movie like Frozen, their family member most probably also will like to watch because they are influence by each other. One person will choose what to do what to read wand what to watch base on their own interest. Then, when a high educational audience watching movie Frozen, they will have much more inspiration toward the moral value of the movie as compare to low educational audiences. The high educational audiences will pay deep attention to what they have watched and will think that if the message they received can influence their minds and they will apply it in their daily life. For low educational audiences, they will think that watch movie just part of recreation. According to Mass Communication Theory by Baran SJ and Davis, selective perception is the psychological recasting which means people will change the meaning of an information and message so that it is same with the person’s belief and attitudes. Research Our title for the research about Frozen is â€Å"Do college students find the Frozen movie as inspiring?†,we had do several interview about the movie Frozen. We had list out 7 questions to interview the audience of the movie Frozen. Here are the questions inside the interview form: Have you watched the movie Frozen? Where did you watch the movie Frozen at? Do you think the movie Frozen is inspiring? Why? Did the movie Frozen inspire you to do anything? Which scene in the movie Frozen is the most inspiring for you? Why? Which character inspired you in the movie Frozen? Why? Is the â€Å"Let it go† song inspiring? Why? Since we had chose college students as our target audience, we had took 15 interviews from the students of TARUC Penang branch. We interview them inside the college and also outside the college. Inside the college means we interview the students at the canteen or in the library, some of them were at foyer. For the outside of the college, we went to the hostels of students or interview them at the restaurants near the hostel. We took interview when we had no class which means the time that we were free when we waited for the next class. The interview was also been taking when we finish all our class if we had nothing to do next. When taking the interview, we will interview the students one by one. We record their student’s ID, faculty and all the answers in the paper. After we finish all the interviews, we made conclude about the survey. Findings For question 1, we asked our interviewees â€Å"Have you watched the movie Frozen?† and all the 15 college students that we have interviewed answered â€Å"Yes† without any hesitation because Frozen is a very popular movie and it is impossible if no one has ever watched it before. For question 2, we asked where exactly did they watch the movie Frozen and 60% which means 9 out of 15 of them said that they have watched it at home on the Internet and on television whereas 40% which are 6 out of 15 of them said that they have watched it on the cinema. Watching Frozen at home is easier as they can easily download it from the Internet and watch it on their laptop or on their television. For question 3, we asked them whether the movie Frozen was inspiring and 66.66% which are 10 out of 15 gave positive answers while 33.33% which are 5 out of 15 gave negative answers. The movie itself has a lot of moral values to learn from which is why the majority did find the movie to be inspiring. For question 4, we asked them whether the movie Frozen had inspired them to do anything and 40% which are 6 out of 15 of them said â€Å"Yes† while 60% which are 9 out of 15 said â€Å"No†. The majority agreed that Frozen has inspired them to do something with themselves or within their lives as the movie focus a lot on relationships, friendships, trust and never giving up on something you believe in. For question 5, we asked them which scene in the movie Frozen had inspired them the most and 93.33% which are 14 out of 15 gave positive answers while 6.66% which are 1 out of 15 gave negative answers. The majority loved that Elsa had run away from the kingdom of Arendelle as it had taught them about freedom. They also loved how Anna had worked really hard to try and find her sister Elsa in the winter all by herself. For question 6, we asked them which character had inspired them the most and 40% which are 6 out of 15 said Elsa, 40% which are 6 out of 15 said Anna, 6.66% which are 1 out of 15 said Olaf, 6.66% which are 1 out of 15 said Kristoff and 6.66% which are 1 out of 15 said that no character had inspired them at all. The main characters are Elsa and Anna therefore the movie’s main focus is on them which is why the majority look up on these two characters as these characters had taught them the meaning of freedom and to never give up even when it seems like it is impossible. For the last question which is question 7, we asked them whether the â€Å"Let It Go† song was inspiring and asked them to give a reason why, 93.33% which are 14 out of 15 gave positive answers while 6.66% which are 1 out of 15 gave negative answers. The majority said that the song had taught them the meaning of freedom and it also helped them to release their stress. Conclusion In short, we found out that the majority of the students we have interviewed do find the movie Frozen as inspiring. We used selective perception as our theory to do our research and to find out if college students find Frozen as inspiring. Selective perception is where you read the same thing but understand it differently based on your background, interests and level of education. This theory and our research have proved to be true as different people do understand the same thing differently. All the students we interviewed have different perspectives on Frozen. Some of them watched it on the cinema while others watched it at home on their television and on the Internet. All of the students loved Elsa and Anna because of their sister relationship. Their favorite part was when Elsa caused it to winter in Arendelle. Everyone thought that it was the best scene because here in Malaysia it has never snowed before and we do not have winter therefore watching it snow in Arendelle gave them an experience of how it feels like. Frozen had managed to inspire some of the students that we have interviewed even though it is just a cartoon. They said that Frozen has a lot of moral values and meanings. Other than that, they also said that Frozen had given them different emotions. Some said that the movie was sad and some said that it actually made them happy. When asked which scene was the most inspiring, some of them said that the scene where Elsa ran away because it showed them that Elsa wanted her freedom and she got it while the minority thought that that scene meant that we cannot run away from our problems even if we tried to as it has consequences. Elsa and Anna were the most inspiring characters to our interviewees as these characters have taught them to never give up even when it seemed like it was impossible. Our group has learned that Frozen has different meaning to different kinds of people. When asked whether the theme song â€Å"Let It Go† was inspiring, t he majority gave positive answers and tells us their reason of why they think so. They said that the song lets them feel freedom and that the song is meaningful, nice and lovely. The song also helped some of them to release their stress as the song itself focuses on letting go of your problems. This research has taught us more than enough about Frozen and the selective perception theory. Working in a group was not an easy thing to go through if group member do not give full corporation to each other. Luckily, our group member tend to work together and complete the assignment on time. Through this assignment, we know that media play an important role in our daily life as it affect what we going to think about. Not to forget our tutor Ms. Louise who always guide us not only to complete the assignment but also increase our knowledge in media field which will help us in the future as a Public Relation students. References 1. Shirley Biagi. (2005). Understanding Mass Media Today. In Media/Impact (7thed., p.25). Belmont,CA:Holly J.Allen. 2. Stanley J.Baran,Ph.D., Dennis K.Davis,Ph.D. (2009). The Rise Of Limited-Effects Theory. In Mass Communication Theory (5thed., p.145). Boston, MA: Lyn Uhl 3. IMDb. Frozen plot summary. (2013). Retrieved November 21, 2014, from http://www.imdb.com/title/tt2294629/plotsummary 4. Hugel,M. (2013) Why children’s movie audiences are filled with 24-years-old . Retrieved November 22.2014, from http://mic.com/articles/76207/why-children-s-movie-audiences-are-filled-with-24-year-olds

Compare the script of An Inspector Calls to the filmed version :: English Literature

Compare the script of An Inspector Calls to the filmed version Compare the script of 'An Inspector Calls' to the filmed version The play 'An Inspector Calls' was written to give an important message, one of which will be revealed later. It was written by a successful author John Boynton Priestley (J.B. Priestley). J.B. Priestley wrote plays, novels, articles, broadcasts and films. His playwright, novelist, dramatist and critic skills brought him to be known all around the world. He was born in Bradford in 1894 and died at the well-established age of 90 (1984). He wrote a total of forty-nine plays though out his life. At the age of sixteen he was writing pieces for Bradford newspapers. He also served with the Devonshire regiment during World War 1. Afterwards he received a government grant, which allowed him to start at the Trinity Hall, Cambridge University. After this he finished his degree and paid of his grant by writing and moved to London to work as a reviewer and critic and start off his career in the literary profession. This start to his career set him up for a very prosperous future. The play 'An Inspector Calls' was written when J.B. Priestley was middle aged in 1944-45 in the winter, during the end of World War 2. He had lived through the pains of both world wars and he had survived. The play was set in1912 because it was before people were aware of the tragedy and horror of the First World War. They thought that nothing was going or could go wrong and peace was to be for all. Also because of the Titanic's sinking, which had little relevance to the play but could prove his characters arrogance and their unbelievable sureness to be wrong, when they say that the Titanic is 'Absolutely unsinkable'. Also when a character mentions that 'fire and blood and anguish' is to come, the Birling family shrug it off and act arrogant to the fact that not everything is as well as it seems and that this is a warning to them if they bother to listen. The basis of the play is a fact that J.B. Priestly uses in all his works, that what one person does, doesn't just affect that person it affects everyone around them too, this is J.B.P's main concern. Which is what the Birling family stands to learn when they learn their lesson with the disaster of Eva Smith. As well the time in which the play is set will show that the following war will also show this point, as what the countries leaders do effects the whole country and the world.

Nike Writes the Future Case Study

Nike is one of the renowned sports brands in the world. In 2010, Nike introduced their â€Å"Nike writes the future† commercial campaign. This was aired for the Soccer world cup 2010. Even though Adidas was the sole sponsor for this event, Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations, sponsorships and innovations. Nike engaged young consumers via internet and on the field. In addition, Nike has achieved its market through sponsorships to use their products and promote and advertise their technology and design. Moreover, Nike has kept their customers engaged through introducing devices such as Nike fuel band, Nike sports watch, Nike running app etc. How is Nike Soccer creating excitement for its brand through advertising? Kotler defines excitement as â€Å"Customer engagement through experiential and emotional involvement with sellers†. When it comes to marketing its vital to have the customer engaged with sellers through excitement. In order to achieve customer involvement Nike Soccer introduced â€Å"Nike writes the future† commercial campaign in 2010. Nike sponsored soccer players starred in these advertisements, such as Cristiano Ronaldo, Fabio Cannavaro, Franck Ribery and Wayne Rooney. This ad campaign contrasted between results of Rooney’s failures and successes. Rooney’s failures could result in stock market crash or life spent without having any money. His successes could result in babies named after him or knighthood etc. In addition, to the aforementioned advertisement Nike had other engaging ads as well. The Mission†, â€Å"Airport scene†. By using celebrity footballers such as, Cristiano Ronaldo, Wayne Rooney, Nike captured the attention of fans of these players, and this video went viral on the internet. Nike used social media as another source to publicize these advertisements. How is Nike Soccer sponsorship creating excitement for its brand? In 1995 Nike soccer sig ned long term partnerships with Brazilian and United States soccer teams. Their website shows a list of their sponsored teams, such as Barcelona, Manchester United, and Arsenal etc. By offering sponsorships Nike get to advertise their products and innovations through these teams. When these teams are using Nike products, fans of these teams will inevitably get attached to Nike brand. Thus, gaining a new customer base, and building a close customer relationship. How is Nike Soccer creating value for its brand through public relations? â€Å"– it’s about striving for the best, creating value for the business and innovating for a better world. † (Nike, 2012) Innovating for a better world was one of Nike’s ultimate goals. Nike conducted several events and designed products to achieve this goal. In 2010 Nike conducted a campaign called ‘The Chance – Write the Future’. Whole purpose of this campaign was to attract young talented soccer players to trial at Nike academy. In conjunction to this campaign, Nike encouraged its audiences to write 57 character headline messages to inspire their favorite soccer players, through Twitter, Facebook and other social media services. Nike conducted several campaigns in African continent to prevent HIV/AIDS. With their RED campaign Nike donated 100% of profits from purchases of Nike RED laces to HIV/AIDS education and medication in Africa. Public relations is a more powerful tool compared to advertising. Public relations creates an environment for brand exhibition and education. Thus, bringing the brand to the hidden parts of the world. How is Nike Soccer creating value for its brand through innovations? Nike has introduced several devices and programs over the past years. In 1993, Nike started ‘Reuse-A-Shoe’. In this program they grinded foam, fabric and rubber of worn out shoes of various brands and turns them into athletic surfaces. This was one of the oldest innovations of Nike. Nike introduced ‘Elite Series’ soccer boots. Elite Series came with the Nike Football+ feature. Users get to access interactive online training by soccer experts from famous clubs. In addition, Nike introduced Nike Soccer+ for iPhone and iPod. When Nike introduces a new product it opens up new marketing channels, and the brand will be featured once again. Therefore, the brand won’t die in the market. In addition, Product innovation, causes a diversification of the brand. New products can be introduced to new customers. In today’s market businesses cannot stay without product innovation. Through product innovation Nike was able to attract new customers and keep old customers throughout the period. How is Nike Soccer developing the soccer category as a brand leader? In order to gain international recognition Nike shifted to soccer category in 1994, when it had a turnover of US$40 million. Nike recently introduced laser soccer field s across Madrid. As a part of their #MiPista campaign, Nike is promoting their street-specific shoes with insta-soccer fields. Anyone can request a portable field using a smartphone or computer and then play virtually on any flat. Upon request, a team of Nike will gather to the requested place and setup a laser soccer field to grant the high-tech wish. Conclusion Over the past 20 years Nike Soccer has gained huge a customer base, and in return they have gone a long way. Nike has gained the respect of so many customers and they have a reputable brand. Nike has covered almost every aspect of marketing in order to get in to the top. However, Nike needs to come up with new innovations every once in a while to stay on the top of Soccer brands.

Dependace on computer a blessing or bane Essay

Computer has become the lifeline of modern generation. This has become part and parcel of every man’s life. We are sharing innovations between countries because of computers and internet. It has given us the capability of connecting with people from around the world as easy as it is to talk over the back fence in your own yard. Because of computers and internet one can take any course in any institute through e-learning.The world is developed faster because of computers. One good thing about computers is that it frees up the human mind to be more creative. We don’t have to spend all our time organizing and looking for information, crunching numbers .A day will come, we will become handicap, we perhaps would not be able to do anything without it. On the other hand, computerization of our society can make us numb to each other, where we sit in front of our safe little boxes and deal with each other that way instead of face to face. We are becoming lazy by depending too much on computers and are being distant from physical activities. It has become a huge distraction for most of us, and in some cases a full blown addiction. The main disadvantage by depending on computers is taking risk about health. Working with computer most of the day causes stress, visual problems etc. Let’s not forget that with computers has come a whole new and unexpected wave of high tech crime, and allowed the slimiest among us to hide even more carefully, becoming even slimier and making things worse for everyone. If by chance something happens in the atmosphere or some unknown natural calamity occurs, this, then will affect the entire system of wireless communication like the Net. My question is that what will we do or the whole world does at that time if all the computers fail functioning. Has man ever thought of it, yes, of course our progress will be ‘stand still’. It is better, we start thinking for the future, to solve the enigmatic problem. Without computers it wouldn’t be possible for the world to become a global village. Computer is a boon for us. We should utilize technology to compete with this fast world. But too much dependency on anything is good for nothing. Every coin has two sides. It’s up to us to receive good and to leave bad.

History of American Colony

History of American Colony Introduction The formation of the American colony is laden with instances of coercion, manipulation, oppression and outright violence. The elite were at the forefront of these vices owing to the need to protect their interests. Land owners had to resort to retrogressive tactics in order to secure labor and property in the newly established British colony.Advertising We will write a custom research paper sample on History of American Colony specifically for you for only $16.05 $11/page Learn More They also employed divide and conquer tactics amongst the masses in order to quell potential rebellions. In the new American colony, the elite did not epitomize liberty; they used their positions of power to control the natives, indentures and African Americans such that they could secure their own places. How America was conceived The first category of individuals that had to be pacified or controlled were the indentured servants. In order to secure adequate labor, the elite imposed heavy fines upon indentured servants who attempted to flee their masters. In Virginia, a person caught doing this would have to provide additional labor equal to the period of time that he or she was away. â€Å"Over the next century, a good deal of time of Virginia’s House of Burgesses would be taken up with how to keep servants in check.† (Jordan and Walsh 95). As a result, disgruntled white servants had no choice but to serve the complete term of their contract thus securing the aristocracy’s interests. The latter group of people also disciplined their white servants by whipping them at home or inside whipping posts. Their objective was to instill fear as well minimize instances of mild rebellion. Not only did land owners employ physical means to keep white servants in order, they also controlled their social relations. They forbade indentured servants from marrying bridal maidens from England. Any indentured worker, who wanted to marry, had to obtain permission from his master. Females could not get pregnant without serving some extra time as servants (Jordan and Walsh 95). One should note that the indentured-servant system was not prevalent from the beginning. Rich capitalist created it because they wanted to establish the most profitable means of tobacco cultivation. In the early 1620s, Virginia hired a consultant who stated that sharecropping was not effective in yielding high profits. Sharecropping relied on the use of tenants for production. This specialist suggested the use of servants rather than tenants in agriculture. As a consequence, new entrants from England were bitterly disappointed when they realized that their transporters had changed the terms of their contract (Jordan and Walsh 104). They would no longer be tenants in the colonies but mere servants whose term of service would expire upon their master’s pronouncement.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research shows that the aristocracy’s preoccupation with control was not unfounded. Many indentured servants were frustrated with their conditions and if untamed, then they would upset the delicate class balance in the American colonies. A case in point was Thomas Hellier, whose masters had frustrated him for long. He chose to take matters into his own hands by killing his master, his master’s wife and another servant (Jordan and Walsh 106). When pleading his case, the defendant explained that he had a lot of resentment against slave traders. He argued that such merchants lured desperate people from England into the colony without any intention of keeping their end of the bargain. It was sentiments like these that caused a lot of apprehension among the elite who opted to use brutal tactics to keep their laborers in check. Taylor (154) explains that a rebellion eventually took place in 1676 when a g roup of frustrated freed men took up arms; this was known as Bacon’s rebellion. After completing the terms of their contract, land owners released their workers into a society with minimal economic opportunities. Most of these white laborers owned no property and lived in deplorable conditions. The extravagance of the elite disturbed them to a point of causing a rebellion. However, the state quelled the rebellion and tamed possible uprisings among newly freed while servants. African slaves were also another mechanism for securing the interests of rich landowners in the American colonies. Unlike white servants, who cost more to own and who had no lifetime guarantee, black slaves remained their slave master’s property all their lives. It was more economical to invest in slaves than white servants (Clark et. al. 111). Taylor (154) explains that â€Å"planters shifted from servants to slaves for economic security and security against another rebellion by angry freedmen.â €  Despite their promise, African slaves still had the potential to rebel too. In the early 1600s, African slaves were few in number and possessed same rights as their white counterparts. They could work for their freedom, own land and even buy slaves. However, in the latter half of the 17th century, black slaves had multiplied in number. White land owners worried that they could come together, take up arms and attack their white masters. Therefore, colonists saw the opportunity to utilize former indentured servants to preserve their position.Advertising We will write a custom research paper sample on History of American Colony specifically for you for only $16.05 $11/page Learn More They would give poor whites a range of privileges that blacks could not enjoy. The aristocracy’s sole intention was to divide society on the basis of race in order to prevent an alliance that could upset social order. If poor whites got together with disgruntled black slaves, then the elite would have no chance of staying in power. They thus created several laws designed to subjugate black slaves and fool poor whites into supporting them. Some of the laws forbade Africans from gathering in large numbers. They elongated their work days, increased their work load, gave them less food than before, and neglected their medical needs (Taylor 155). On the flipside, they allowed whites to bully blacks as much as they wanted with no fear of punishment from authorities; the laws forbade blacks from striking whites. This created a feeling of solidarity among all members of the white race. Divide and conquer tactics did not just stop at the highly oppressive colonial labor laws; it was cemented by a series of social controls too. Colonists forbade blacks from marrying whites while perpetrators of the crime would immediately become indentured servants. Children born from these unions were condemned to slavery. Even if a child was born of a black mother and w hite father, their identity would still remain black (Shifflett 107). They needed to pass this law in order to protect many white masters who frequently raped their black slaves and fathered mulatto children. Plantation owners secured a whole generation of slaves for themselves. They could violate black women’s rights (by raping them) but did not have to take responsibility for their actions. Instead, they were rewarded by having yet another laborer in their plantation. As is the case with several capitalists, the land owners had to justify their actions using arguments that the masses would believe. Many of them used technical justifications such as an increase in the number of blacks and their intellectual backwardness. Others even employed just-war principles; they explained that when capturing a person in war, â€Å"a subjugator could offer them enslavement as an alternative to death† (Gallay 46). However these capitalists were simply making their brutal actions ac ceptable among the masses. Their just-war claims were false because African slaves were forcefully captured; they were not products of war. Native Americans were also affected by the need to perpetuate capitalist interest in the new colonies. Most Indians were not useful sources of labor in the colonies for a number of economic reasons. The elite often traded with them by purchasing animal skin and other useful items.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, this was an opportunity for self preservation as enslaving Indians would lead to an increase in war. Indians were indigenous to the Americas, so it made more sense to evacuate them from certain portions of land rather than rely on them for labor (Gallay 47). The colonists exercised a lot of discretion in determining where to place the indigenous population in the land-labor hierarchy. The use of race was a divide-and -conquer tactic for rich land owners. They made poor whites feel superior by granting them voters rights and a few superficial benefits. This had the effect of obscuring common class distinctions between themselves and black slaves. The wealthy cemented their place by creating a lesser creature than the indentured servants. Native Americans could not liaise with poor whites or black slaves because they perceived their problems to be unique to their community. In essence, rich whites had quelled opportunities for rebellion. Conclusion The most interesting a spect to me was the impunity with which the elite exercised their privileges and abuses. I also found the contradictory nature of the libertarian values espoused by the colonists and the gross violation of human rights that took place in the new colony out of the ordinary. Lastly, it was enlightening to learn that oppressive systems did not start out that way, but grew as a need for self preservation. Clark, Christopher, Nancy Hewitt, Roy Rosenzweig, Nelson Lichtenstein, Joshua Brown, David Jaffee. Who Built America? Working People and the Nation’s History. Bedford: St. Martin’s Press, 2008. Print. Gallay, Alan. The Indian Slave trade: The Rise of the English Empire in the American South, 1670-1717. New Haven: Yale University Press, 2002. Print. Jordan, Dan and Michael Walsh. White Cargo: The Forgotten History of Britain’s White Slaves in America. New York: New York University Press, 2008. Print. Shifflett, Crandal. Selected Virginia Statutes Related to Slavery . Virtual Jamestown 2007. Web. Taylor, Alan. American Colonies: The Settling of North America. New York: Penguin, 2001. Print.